CONSULTING EXPERIENCE
MEDIA & ENTERTAINMENT
CLIENTS:
See The Osder Group for a detailed
descriptions of experience
REPRESENTATIVE ENGAGEMENTS
- For a leading international financial newspaper, planned and managed the
integration of a content management and publishing system to support global
newsgathering and publishing operations. The project emphasized workflow and
process improvements for editors having to produce original content and integrate
with the systems and procedures of the print newsroom. A project team of up
to 30 engineers, project managers, QA testers and trainers worked in multiple
locations in the United States and United Kingdom.
- For a major metropolitan newspaper ranked in the top ten in US circulation,
developed a web publishing strategy addressing short and near term goals including
editorial integration, editorial calendar development, advertising and revenue
objectives, site design and production systems and process upgrades. The engagement
included training sessions for executive leadership and succeeded in securing
funding for a site redesign and systems upgrade.
- For a leading publisher, broadcaster and licenser of child development and
birthing information, developed a business and product plan for an Internet
portal. The project resulted in the successful acquisition of the publisher
by the leading women's lifestyle Internet portal.
- For the leading media company in the United Kingdom, developed product and
content development initiatives for their four newspaper titles including
the UK's largest circulating daily. A recommendation for a pragmatic and incremental
approach to site development was adopted by each publication. As a result
of the engagement, staff sizes were kept to a minimum and executive leadership
supported successful integration with legacy newspaper editorial and business
operations.
- For leading non-profit broadcaster of news and cultural programming, developed
a prototype of their networked affiliate offerings and high bandwidth presentations
of news stories. Also conducted a detailed review and validation of the broadcaster's
organizational development plan and a detailed review of their financial assumptions.
- For a consumer health and wellness publisher, conducted editorial training
and development workshops for writers and editors required to contribute to
new interactive products. Topics covered included online writing styles, editing
tools, multimedia and hypertext storytelling and style guides.
- For a leading diversified media company, developed a business, operations
and market entry plan and prototype for the development of a consumer financial
portal that would aggregate the content and operations of their premier consumer
financial brands including two leading financial magazines and a cable channel.
The project supported a successful funding of the project by the parent company
and included the development of a multimedia executive presentation.
- For a leading travel industries publisher, analyzed market size, segmentation
and competitive landscape and developed a set of frameworks and metrics to
evaluate strategic Internet partnerships. The project resulted in a in a set
of strategic initiatives that defined the publisher's Internet strategy and
positioned it as a leading syndicator of online content.
- For the leading publisher of information on government, politics and public
policy, conduced a product development and requirements gathering workshop
emphasizing phased implementation planning and information design. The project
resulted in the successful re-launch of the service.
- For a mid-sized metropolitan newspaper, developed a competitive analysis
and site enhancement recommendation. The project resulted in a redesign of
the site in order to better compete in the marketplace.
- For an arts and entertainment company, developed the concepts for an arts
cable program and companion Internet community that included commerce, community
and e-learning initiatives. Authored the business and operations plans and
produced the prototype website that resulted in the project receiving additional
funding and support from the arts community.
- For a leading newspaper company, created a website staffing, operations
and initial product plan and requirements. The project resulted in the successful
launch of a regional and community portal.
- For an Internet consulting and design firm, created a business development
plan, marketing materials and rate card to support the successful launch of
the company.
- For an Internet personal ad service, provided creative direction, business
development and marketing services resulting in the successful launch and
operations of the service.
- For a leading integrated communications agency provided advisory services
for product development, marketing and operations. As a result of the engagement,
the firm succeeded in re-positioning its offerings and avoided substantial
impact of an economic downturn.
- For a leading Internet search technology, identified market opportunities
and developed new product offerings. As a result of the engagement a new product
was launched to automate the creation of META data for content and document
management systems.
- For an arts and entertainment company, developed the concepts for an arts
cable program and companion Internet community that included commerce, community
and e-learning initiatives. Authored the business and operations plans and
produced the prototype website that resulted in the project receiving additional
funding and support from the arts community.
- For a leading newspaper company, created a website staffing, operations
and initial product plan and requirements. The project resulted in the successful
launch of a regional and community portal.
- For an Internet consulting and design firm, created a business development
plan, marketing materials and rate card to support the successful launch of
the company.
- For an Internet personal ad service provided creative direction, business
development and marketing services resulting in the successful launch and
operations of the service.