Elizabeth A. Osder
4918 Imlay Ave
Culver City, CA 90230

Professional History

Principal, The Osder Group (fulltime since 2008)

2007-2008, Senior Vice President, Audience (Programming, Product, Marketing)

Yahoo! News & Yahoo! Search Marketing, Senior Director, and Director Global Product Management

Razorfish/Scient/iXL, Vice President, General Manager, Global Managing Partner Media & Entertainment Practice

USC Annenberg School of Journalism, Visiting Professor, Strategic Consultant and Editor for OJR and proposed Center for Online Journalism and Communication.

The New York Times Company, Director and Editor

Advance Publication, Executive Producer

Poynter Institute for Media Studies, Executive Producer

Associated Press, Photo Editor

Professional Experience

Accomplished media/internet services executive with extensive product innovation, editorial, business development and consulting experience. Successful track record managing cross-functional teams and complex projects, launching new products, developing alliances, implementing new technologies and leading organizational change for companies like the New York Times, Financial Times and Advance Publications.

1993- present             The Osder Group

Consultancy specializing in services for e-commerce, news, information and entertainment media companies. Areas of expertise include Social Media innovations, Audience Development (Product and Marketing) Content Programming and Online Community Development. Clients have included, Scholastic, Google news, USC Annenberg and others.

Additional client and engagement list available upon request.

3/2007 – 3/2008   
Senior Vice President, Audience

SVP of Audience (Product, Programming, Marketing) for, during critical start-up months, that included growing company 10-40 FTEs and the traffic from 3-6mm/uu. Established customer-centric roadmap, product development process and staffed and structured teams in product, marketing, design production and programming. Efforts provided Buzznet a solid operating foundation for rapid growth making Buzznet one of the largest consumer entertainment brands online. During this critical time of growth and development the leadership team secured an additional $20mm in funding

2004 – March 2007             Yahoo Inc
Sr. Director Product, Yahoo News & Information (since 7/05)

Focus on product innovation for Y! News including local, search and social media initiatives. Examples of current products include blog search, “citizen’s journalism,” local news, rss, social software integrations, multimedia search, youth and local initiatives.

Director, Global Product Management, Yahoo! Search Marketing
Product development and strategy focusing on partner products (media and publishing) including Content Match, Yahoo! Publisher Network and new distribution opportunities like RSS and mobile.

2002 – 2004             University of Southern California Annenberg School for Communication
Visiting Professor, Deputy Editor, Strategic Consultant

1998 – 2001             Razorfish Inc. (formerly known as Scient/iXL Inc.)
Global Managing Partner, Scient, 2001
General Manager, iXL, 2000
Vice President, iXL 1999

Managed P&L and supervised company-wide projects for Fortune 1000 Media & Entertainment clients including Pearson; News Corp; Scripps Howard; Time Warner; Reed Elsevier; Primedia; Bertelsmann and others. Grew the publishing practice by 400% over 2 years. Initiatives included business and product strategy; market and revenue analysis; marketing and branding; digital media solutions including rich and text media content management, tools selection, editorial workflow and tools development; and editorial operations, process and content development. Engagement and client list available upon request.

1995 – 1999             The New York Times Company
Director of New Media, 1998-99
Director of Product Development, 1997-98
Content Development Editor, 1995-97

1994 – 1995             Advance Publications Internet
Executive Producer

1993 – 1994             Poynter Institute for Media Studies
Development Editor and Producer

1992 – 1994             Associated Press
Photo Editor, New York, National, International and Specials Desks

1982 –1994             Freelance Photography

Academic and Professional Affiliations

Speeches and Presentations

Public Service




Stanford University
John S. Knight Fellowship

University of Missouri, School of Journalism

The Poynter Institute for Media Studies

Mount Holyoke College