Digital Journalism Exercises
Copyright
© 1998 Elizabeth Osder
Critical Thinking -- Web Site
Evaluations
It’s important
that each of us to form opinions about what we like and what we don’t like on
the web. I’d like to get us started
building our critical vocabulary by having each of you evaluate a major
publishing site on the web.
Please come
prepared to lead a brief discussion on your site and pass in the following
evaluation form.
Site:
______________________________________________________
URL:
______________________________________________________
MISSION OF THE SITE: What
are the major attributes?
ORGANIZATION: What are the
major sections and organizational elements of the site? Does the interface have a metaphor? Does it correspond to the organization of
the core product? Can you find what you
want? Do you understand the purpose of
this site? Can you draw a map or
storyboard of the site? What are the
contents vs. the functions available on the site?
NAVIGATION: How easy is it to navigate the
site? How many layers do you have to go
through to get to the content? What
are the methods of navigation --text links, pull downs, image maps?
DESIGN: What is the look
of the site? Dig up a few adjectives --
is it like an “old media?” Is it
clean, serious, entertaining, clear, colorful, etc. How does the site use graphics?
Is it easy or hard to load? Does
it rely on text or iconography?
CONTENT: What is unique
about the content? Does it suit the
publication, the locale, and the mission of the site? Is it original to the web or ported from another media? How are stories presented? How are they annotated? How do they link to other sites? How does advertising content relate to
editorial content? How is multimedia
used? How often is it updated? Are there content alliances/partners?
COMMUNITY: Does the site
offer forums for discussion? What is
the “quality” of the discourse? How
does discussion relate to site contents?
Is this useful journalistically?
INTERACTIVITY: What about the site promotes utility
and service to the reader/user/learner? What
about the site is truly useful to the reader/user/learner? What makes the site essential? Is there an effort to promote service
journalism? What applications are
available? What tools is
available? Do interactive elements help
make the site more compelling?
REVENUE: How is this site
making money? Do they sell
advertising? Subscriptions? Tickets?
Books or other premium services?
Is it a viable business or a hobby site?
IDEAL TO STEAL: What
aspect of the site would you want on your dream site?